Brand cover treatment — refreshed visual identity
Led creative direction on Cleary Gottlieb's global brand refresh — from the visual identity and messaging platform through to the website, digital templates, and the recruiting and awards collateral used across the firm's international offices.
The core visual identity applied consistently — from foundational brand elements through to how they show up in real environments and experiences.
A self-serve template project built in Adobe Express, giving BDMC teams across the firm the ability to produce on-brand materials independently.
Campaign and internal communications materials extending the brand's voice and presence to audiences inside the firm.
The reach of Cleary Gottlieb's global network, expressed through the refreshed brand style.
